Persuasive power for pioneering projects

Communications strategy & spokesmanship

The transition to a sustainable society requires massive change

not just in technology, but also in people.

Can you mobilize media, governments, and communities 

and convince them that your project contributes to a better world? 


Jaspr can help

PR Strategy

At its core, PR is about  obtaining the support of stakeholders that matter. Jaspr brings years of experience in developing and executing communications strategies to support effective project execution.

Crisis Communications

 Jaspr helps you stay calm and in control during a crisis, drawing from first-hand experience, including for the Dutch corona testing program in 2021 and for one of the largest Russian-European energy projects during the Crimean crisis in 2014.  


Benefitting from years of experience with interviews, press conferences and publicity, Jaspr can manage your relationship with the media to turn risks into opportunities.

Stakeholder Engagement

Large projects are increasingly met with public sceptism, even if they contribute to sustainbility. Jaspr has represented companies in challenging political and public environments and can help secure your social license to operate.

Brand Identity

Look beyond graphic designs and logo’s, by defining the purpose and identity that form the core of your organization and providing the foundation for a strong, lasting brand. 

Interim Management

Do you need extra firing power for a specific project or period? Jaspr gets up to speed fast, providing both strategic advice for sr management and guidance and execution power for international teams. 


The Hydrogen Chemistry Company

PR Strategy | Media | Brand Identity

Launch of the green hydrogen company HyCC and full management of all communications activities.

Testen voor Toegang

Spokesperson | Crisis Management

Main spokesperson for the national Corona testing program of the Dutch government.

Port of Rotterdam

Strategy | Stakeholder Relations

Communications advisor for energy transition projects in the Port of Rotterdam and lead author of the Cluster Energy Strategy (CES). 


PR Strategy | Media | Brand identity

Supported the spin-out and launch of AkzoNobel’s 10-billion euro chemicals division, under the new name Nouryon.


Strategy | Spokesperson | Issues Management

Led the brand launch and all communications for Nobian, a leading European chlorine producer and salt mining company.

The South Stream Offshore Pipeline

Strategy | Spokesperson | Crisis Management |  Public Affairs

Spokesperson and deputy-head of communciations for a key Russian-European pipeline project in times of rising geopolitical tension.

About Jasper Jansen

Strategic yet pragmatic

I started Jaspr  to help bridge the gap between  strategic communications planning and daily execution in order to effectively support sustainable change.

I am passionate about sustanainability but also recognize that getting to a greener world requires complex transformations that are not always well understood. Therefore, I made it my mission to help companies realize challenging sustainable projects though clear communications. From defining your communications strategy or writing a convincing story to taking control of a tricky issue in an imperfect world:  I make sure we get the job done when it matters. 


Looking to add some persuasive power to your project? Let’s talk!
06 2017 3366

Cremerstraat 176
3532 BK | Utrecht