Persuasive power for pioneering projects
The transition to a sustainable society requires massive change -
not just in technology, but also in people.
Can you mobilize media, governments, and communities
and convince them that your project is vital for our future?
Jaspr can help
PR Strategy
At its core, PR is about using communications to obtain the support of stakeholders that matter. This can be customers, but also investors, governments or local communities. Jaspr helps mobilize the support you need to succeed.
Stakeholder Engagement
Jaspr specializes in supporting sustainability projects in complex industries such as energy or chemistry. Together, we will follow a structured approach to secure your social license to operate.
Spokesmanship
Benefitting from years of experience with interviews, press conferences and publicity, Jaspr can manage your relationship with the media to turn risks into opportunities.
Launching the Hydrogen Chemistry Company
Talk of green hydrogen is hot, but few companies have much experience in this field. So when the electrolysis expert Nobian decided to join forces with the Australian Green Investment Group to launch a dedicated green hydrogen company, we knew we had to claim leadership from the start. Jaspr developed the new name, brand, vision & mission, and website and led the new brand launch to make it immediate clear what HyCC stood for: A leading partner for safe and reliable green hydrogen supplies to “enable emission free industries”.
Strategic yet pragmatic
I started Jaspr to help bridge the gap between strategic communications planning and daily execution in order to effectively support sustainable projects in complex industries such as energy, chemistry, and mining. I strongly believe that sustainable business results should be leading in any field and I excel in producing clear communications to bring together societal expectations and business interests. From writing a convincing story and getting positive publicity, to defining your communications strategy or taking control of a tricky issue: I make sure we get the job done when it matters.
Experience
- Spokesperson for 'Testen voor Toegang'
-
Head of Communications, Nouryon Industrial Chemicals
(formerly AkzoNobel) - Deputy Head of Communications, South Stream Offshore Pipeline
- Founder, Bibliobath.com
- PR consultant, Hill+Knowlton Strategies
Education
- 2020 - BSc Environmental Sciences, Open University
- 2008 - MA International Relations, University of Groningen
Track record
- 2022 - Led the brand launch of the Netherlands' leading green hydrogen company, 'HyCC'
- 2021 - Led the launch of the base chemicals company 'Nobian', a spin-out of Nouryon
- 2020 - Helped win trust from regulators, governments and other stakeholders for the Netherlands’ largest salt mining business
- 2019 - Shaped Nouryon's new story on sustainability
- 2018 - Defined the name and purpose of AkzoNobel’s chemical business 'Nouryon', subsequently sold for 10 billion euros
- 2017 - Secured >200 applications for AkzoNobel’s innovation challenge 'Imagine Chemistry'
- 2015 - Turned residents of Varna, Bulgaria from opponents into supporters of the world's biggest offshore pipeline project
Get in touch
Looking to add some persuasive power to your project? Let’s talk!