Persuasive power for pioneering projects

PR strategy | Stakeholder engagement | Spokesmanship

Let's Talk

The transition to a sustainable society requires massive change - 

not just in technology, but also in people.


Can you mobilize media, governments, and communities 

and convince them that your project is vital for our future? 

Services

Jaspr can help

PR Strategy

At its core, PR is about using communications to obtain the support of stakeholders that matter. This can be customers, but also investors, governments, subsidy providers or local communities. Jaspr helps you convince the right audience with the right messages. 

Stakeholder Engagement

Jaspr specializes in challenging sustainability projects in complex industries such as energy or chemistry. Together, we will follow a structured approach to secure your social license to operate. 

Spokesmanship

Benefitting from years of experience with interviews, press conferences and publicity, Jaspr can manage your relationship with the media and teach you how to turn risks into opportunities.

Approach

How Jaspr mobilizes support

About

Strategic yet pragmatic

Jaspr was founded by Jasper Jansen, who brings over 12 years of experience as a communications advisor and spokesperson in complex industries including energy, chemistry and mining. Jasper believes that sustainable business results should be leading in communications and excels in bringing together societal expectations and business interests. He combines strategic insights with a hands-on approach. From writing a convincing story and getting positive publicity, to reaching the right people or taking control of a tricky issue:  Jasper gets the job done when it matters. 

Experience

  • Head of Communications, Nouryon Industrial Chemicals
    (formerly AkzoNobel)
  • Deputy Head of Communications, South Stream Offshore Pipeline
  • Founder, Bibliobath.com
  • PR consultant, Hill+Knowlton Strategies

Education

  • 2020 - BSc Environmental Sciences, Open University
  • 2008 - MA International Relations, University of Groningen

Highlights

  • 2021 - Launched Nobian, the new brand of Nouryon's multi-billion euro Industrial Chemcials division
  • 2018 - 2021 - Helped win trust from regulators, governments and other stakeholders for the Netherlands’ largest salt mining business
  • 2019 - Shaped Nouryon's new story on sustainability
  • 2018 - Defined the name and purpose of AkzoNobel’s chemical business Nouryon, subsequently sold for 10 billion euros
  • 2017 - Secured >200 applications for AkzoNobel’s innovation challenge 'Imagine Chemistry'
  • 2016 - Kickstarted the waterproof book venture Bibiliobath.com
  • 2015 - Turned residents of Varna, Bulgaria from opponents into supporters of the world's biggest pipeline project

Get in touch

Looking to add some persuasive power to your project? Let’s talk!